Bosstalk PRIMETIME 101 Exclusive: Big X Tha Plug Winning Big In Dallas

Big X Tha Plug & Shaboozey

Dallas, TX — The city is already on fire in 2026, and now BigXThaPlug just turned the temperature all the way up. After breaking the news across his platforms, the Dallas heavyweight announced “Big X Tha Plug & Friends” set to take over Dos Equis Pavilion—and the lineup alone is shaking the culture.

This isn’t just another show—it’s a full-blown cultural moment for the city. With names like Mexican OT, Keyshia Cole, Zillionaire Doe, Shaboozey, and Fredo Bang all attached, this lineup bridges generations, sounds, and fanbases. From street anthems to soulful R&B vibes and genre-bending energy, Big X is curating a night that represents more than music—it represents movement.

Keyshia Cole announced to be in attendance.

Dallas has been blazing all ‘26, and Big X continues to prove why he’s not just leading the charge—but opening doors for the whole culture. Events like this show the power of a hometown artist who understands the assignment: bring the city together, spotlight talent, and create moments that echo beyond the stage.

Eupho’s P.O.V.:

This one right here? It’s bigger than a concert. It’s Dallas staking its claim as one of the most influential music cities in the country right now. Big X ain’t waiting on the industry to validate the city—he building the stage himself and inviting the world in.

Fredo Bang will be joining.

Expect a packed pavilion, viral moments, and a night that’s going to live on through content, conversation, and culture.

Stay tapped in with Bosstalk PRIMETIME 101 Media as we continue to cover the hottest movements shaping the city and beyond. This summer? Dallas got something to say—and Big X Tha Plug is leading that message loud and clear.

DJ Bobby Eupho — Dallas, TX — Bosstalk PRIMETIME 101 Media