Shreveport’s rising star joins Big Boogie for a high-energy moment at one of Texas’ biggest homecoming traditions Prairie View, Texas, brought its homecoming energy—and Shreveport artist Ratchet Lo met it full force. During Prairie View A&M University’s Homecoming weekend, Memphis rapper Big Boogie brought Ratchet Lo onstage for a moment that turned the crowd all the way up and gave fans a taste of the sound moving across the South. Together, they brought out “HUT,” Ratchet Lo’s breakout...

As major labels chase cost savings, two industry voices say the game is losing executives who know how to build culture into a strategy. TDE president Terrence “Punch” Henderson is asking where Black leaders have gone in the music business. On X, Punch argued that Black executives are being pushed out and that Black women are among the first affected. His point was clear: “They are the culture.” Ray Daniels is raising a related concern about who makes the decisions behind the music. In his...

Full YouTube Bosstalk 101 Review E CEO and OG Piru take on a viral controversy after music manager Wack 100 made claims during a livestream about Whitney Houston’s final day. Wack said he was trying to clear Ray J’s name, but his comments instead drew renewed scrutiny and strong reactions. During the stream, Wack alleged that he and Ray J were at Whitney’s hotel suite and described drugs he says were present. Ray J appeared uncomfortable with the conversation and pushed back as Wack...